Greta Russo has an extensive background in event planning and marketing, working with major corporations, celebrities, and professional athletes. A lifelong animal lover, the day she decided to volunteer at an animal shelter was a game changer. She realigned her business and founded Support Ur Pet (SUP), an agency dedicated to corporations and non-profits in the pet industry.
Support Ur Pet worked on behalf of the PennsylvaniaSPCA (Pennsylvania Society for the Prevention of Cruelty to Animals), staging Philadelphia’s first dog fashion show – Pets in the City. The event, featuring celebrity and canine models, raised awareness and enough funds to purchase ten bullet proof vests for the PennsylvaniaSPCA’s Humane Law Enforcement officers.