BMW of South Atlanta Launches their Influencer Program

The BMW South Atlanta location has built their reputation on a quality luxury car, an excellent Customer Service Team and their passion to serve the community.  It only made sense that the BMW Influencers share the same desire, to strive to be one of the best and give back to the community.  But what are the goals for the program and what does BMW South Atlanta expect from the Influencers?  We had a chance to sit down with Chester Sharp of Sharp Creative Agency, the agency that handles marketing for BMW of South Atlanta, to ask him this and other questions.

When asked, what are the goals of the BMW Influencer Program, Chester replied, “ We want  to connect with the leaders from different industries in Atlanta, to make BMW South Atlanta approachable, to connect with emerging demographics for BMW South Atlanta and because Influencer Marketing is effective.”

How often can people apply to be the next BMW South Atlanta Influencer and what are some of the perks involved? “We are planning to add more people on a quarterly basis.  We are going to announce how others can join the BMW Influencer Team and give instructions on the qualifications and what they should do.  But I can say that each person that applies must be innovative in what they do and have a record of being community minded.”

OK Chester this sounds great!  So, tell me what are the perks to being a BMW Influencer and what are the people required to do? “We are doing a lot to show our appreciation toward the BMW Influencer Team which includes, but not limited to, access to brand new vehicles for content that they create and being invited to exclusive events.  All we ask is to create original content of their brand with BMW South Atlanta.”