Atlanta Super Bowl Host Committee Celebrates Crucial Catch Month in Partnership with the American Cancer Society

Credit: American Cancer Society

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The Atlanta Super Bowl Host Committee is celebrating Crucial Catch Month with the American Cancer Society, recognizing the Society and its work with the NFL to fight cancer disparities as part of Super Bowl Legacy 53. The announcement was made October 2 at the American Cancer Society headquarters, hosted by Atlanta-based tech firm, RIISE Ventures. Please find additional details in the release below:

Official Press Release:

Atlanta Super Bowl Host Committee Celebrates Crucial Catch Month in Partnership with the American Cancer Society - Recognizes Crucial Catch initiative with NFL as part of Super Bowl Legacy 53

ATLANTA October 1, 2018 ­­– The Atlanta Super Bowl Host Committee (Host Committee) is celebrating Crucial Catch Month with the American Cancer Society, recognizing the Society and its work with the NFL to fight cancer disparities as part of Super Bowl Legacy 53.

The announcement was made October 2, 2018 at the American Cancer Society headquarters, hosted by Atlanta-based tech firm, RIISE Ventures. The event will honor cancer survivors and community members currently receiving services from Southside Medical Center and Oakhurst Medical Center, both funded in part by the NFL and the Society.  ACS Ambassador and Atlanta Falcons linebacker De’Vondre Campbell will be present to share his support.

 “On behalf of the Host Committee, we are honored to support Crucial Catch and the CHANGE program ACS and the NFL are currently undertaking,” said Lee Hendrickson, vice president, community engagement and volunteer programs for the Host Committee. “This initiative aligns with a key pillar of the Host Committee’s Legacy 53 program, Civil Rights and Social Justice, which is dedicated to supporting human rights and health equity for all through access to cancer prevention and early detection resources.”

In July 2018, the Society and NFL awarded $3.2 million in grant funding to 32 health systems across the country, including $100,000 in Atlanta to Southside Medical Center, to address disparities in breast cancer mortality that exist among women of color. Additional funding through the Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program is being directed to Oakhurst Medical Center, Inc. to focus on breast cancer screening and colorectal cancer (CRC) screening. Funding for these grants is made possible through ACS's partnership with the NFL and the league's Crucial Catch campaign. This month, every NFL team will host a Crucial Catch game at their home stadium.

 “As the only organization attacking cancer from every angle, we are so pleased to continue our life-saving work with the NFL and our Crucial Catch partnership, and to partner with the Super Bowl Host Committee as we work together to fight cancer, especially as we join forces in Atlanta for Super Bowl LIII in 2019,” said Sharon Byers, Chief Marketing and Development Officer for the American Cancer Society.

Super Bowl LIII will be played in Atlanta on February 3, 2019, at Mercedes-Benz Stadium. On January 30, the Society and NFL will host an event to celebrate 10 years of partnership and raise awareness about the Crucial Catch initiative.

About the American Cancer Society
The American Cancer Society is a global grassroots force of 1.5 million volunteers dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer. From breakthrough research, to free lodging near treatment, a 24/7/365 live helpline, free rides to treatment, and convening powerful activists to create awareness and impact, the Society is attacking cancer from every angle. For more information go to www.cancer.org

About Crucial Catch

The NFL, its clubs, the NFL Players Association and the American Cancer Society are committed to the fight against cancer. Crucial Catch expands the impact of the NFL's work around breast cancer to address multiple types of cancer through prevention, early detection, and timely access to follow-up care as needed. Since 2009, the first year of the NFL's Crucial Catch campaign, the league's work has raised more than $18 million for the American Cancer Society. Money raised through Crucial Catch supports the American Society's Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program, which promotes health equity and addresses cancer-related disparities in high-risk communities. Visit nfl.com/crucialcatch to learn more and get involved.

About Atlanta Super Bowl Host Committee

The Atlanta Super Bowl Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit: www.atlsuperbowl53.com